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Report section

Persona Creation

Produce a small set of data-grounded resident personas for Oxford City Council, traceable to demographic, socio-economic and community-theme evidence.

Output · Persona set (4, traceable to evidence)

Agentic workflow

How the section is produced

  1. Step 01

    Read and retain context

    Work through the full Oxford City Council evidence report and extract only material relevant to Capability 5 personas: ONS Census/demographics, socio-economic profile, household and housing data, income or income proxy data, deprivation and wellbeing indicators, local news/community themes, and any psychographic or resident-attitude signals. Produce a short, source-based evidence summary. Do not create personas yet.

  2. Step 02

    Summarise demographics and socio-economic base

    From the report, build a compact table with columns: Evidence theme, Oxford data point, Source/reference, How it can inform a persona. Cover age and gender structure, ethnicity and international population, household type, employment sectors, education/qualification profile, housing tenure and affordability, deprivation and inequality, and income or income proxy. Do not invent statistics.

  3. Step 03

    Identify community themes and resident concerns

    Using the report and reliable local sources already cited, produce 5–8 short community themes covering (where evidenced) housing affordability, private renting/housing pressure, student and young adult pressures, family and child poverty pressures, health inequality, transport or access issues, and cost of living or local service pressures. Tie each theme to specific data points or sources. Do not invent concerns.

  4. Step 04

    Generate initial personas

    Using retained context from steps 1–3, draft at least 4 Oxford-specific personas. Each persona must include: Name, Age, Gender, Location, Description, Well-being key concerns, Household type, Income/income proxy, Data points used. Personas may be fictional but must trace to specific Oxford evidence. Ensure diversity across age, gender, life stage, household type, housing situation, income pressure, employment status, neighbourhood context and well-being concerns.

  5. Step 05

    Refine and validate

    Reduce to 4 personas unless there is a clear reason to keep 6. Remove unsupported behavioural, personal or political assumptions. Do not invent exact income figures or rent-burden calculations; use income proxies (employment sector, housing tenure, housing affordability context, deprivation context, employment status). Shorten each persona to a concise, report-ready format and keep a short 'Data points used' note.

  6. Step 06

    Note optional portrait step

    Do not generate images. Add a note that portrait images can be generated as a separate Step 5 if required.

Data used

Source categories

Oxford City Council evidence report (Capability 5 extract)ONS Census and demographic datasocio-economic profile datahousehold and housing dataincome or income proxy datadeprivation and wellbeing indicatorslocal news and community themespsychographic or resident-attitude signals (where available)

Limitations

What to keep in mind

  • Personas are illustrative composites, not real individuals; they must remain traceable to Oxford-specific evidence.
  • No invented statistics; income is expressed via proxies when exact figures are not available.
  • Community themes and concerns are limited to what the evidence report and cited local sources support.
  • Psychographic and attitudinal detail is included only where directly evidenced.
  • Portrait images are out of scope for this step and produced separately if required.

This page documents how the section is produced. It does not contain the final report text.